Places | Local Search Specialist Mississauga

Local Search and Mobile Marketing

Recent gains in the use of Google’s Android system for smart phones, leads us to the conclusion that more and more, Mobile Marketing initiatives will be the wave of the future. The battle for Mobile applications may be shifting to enable consumers to take advantage of internet advertising on the go.

With Local Search enabled by Merchant Circle, Yelp, Yahoo, Bing, Yellow Pages and Google Places small business operators should take advantage and become early adopters of this technology.

With no requirement for a website the barriers are dramatically lowered for igniting your web presence. Add some some keyword research, photos, video and customer reviews to increase your visibility. You will promote your business with coupons and track your results.

Google Places

Google is now offering businesses more targeted visibility than has ever been available. Why is that? Because now businesses that do not have a website can be found by claiming their business listing for Google Places.

Are you looking for more traffic, greater brand recognition and new leads!

Here is your opportunity to tap into targeted keywords, optimized images and provide up to date business information.

Right now, less than 3% of all businesses have taken advantage of this!

This is a very cost effective way to promote your business online and view the activity that your business is creating on the web.

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Once you have claimed your listing you will appear in Google search results for your chosen keywords. You can keep your page current with new posts that are relevant, offer special coupons to visitors and solicit reviews. In addition there is the added benefit of adding Mobile features for any business that has a web presence.
All of these efforts will increase your targeted visibility and increase your profitability.

Using Google Analytics to increase profitability

Is it still a secret to website owners that having a Google Analytics account, which is free, is a very valuable tool in developing their market strategies? While most companies have been aware of Contact Relationship Management technology, many websites were set up without using Analytics.

The opportunity to capture user data and develop that information should be utilized. Since the entire process is without cost, and tutorials to understand and interpret data are readily available, the cost of implementing this feature affordable. If you do not have an IT specialist on staff, this a task that can easily be handled by the marketing department. If you are just starting a website or considering a blogging site, such as WordPress, this will be one of the first steps in that process.

Small to medium businesses need to take advantage of the many free software programs that exist to improve data gathering and putting that information into context. While large companies are investing significant dollars in their IT departments, the trickle down theory of software and computing power make your entry to this field very affordable.

Simple exercises in Analytics can show where users are logging on from (Geo location), how they are accessing your site (DSL, cable or mobile device), the time spent viewing the site, the pages viewed and what content is attracting the most viewers. This important data is just waiting for you to mine for your use. Website optimization (SEO) costs can be controlled.