Wanted “Online Marketing Associate”

The following text appeared in a major Canadian newspaper under the above heading.

The person they are looking for should be ” dynamic, results orientated and data driven.The ideal candidate should be enthusiastic about learning, energized by the prospect of heading up this initiative and capable of working marketing talents”. Also, the position would appeal to one who is a self starter, entrepreneurial in nature and someone who thrives in an action paced environment that emphasizes creativity, initiative and team work.

Who wouldn’t want an employee with those skills on their team!

Perhaps you already have someone with that skill set and would like to put their talents to greater use?

Context Canada has all of the above mentioned skills and is actively looking for companies that would like to partner with us to kick start their e-marketing or social networking campaigns. Our expertise also includes the training that will provide your marketing “guru” with the  skills to implement an online presence at a very low cost to start and will remain cost effective for the future.

Context in Social Media

According to Lynne MacKay at MacKay Byrne Group Inc., entrepreneurs tend to oversell themselves at social events and that is a faux pas. If it doesn’t work on a face to face basis, how can we use these lessons to assist our efforts in social media and the web?

The number one rule is to have an agenda and stick to it. A dedicated staff member, or virtual assistant, will allow you to capitalize on the opportunities that arise. You need to have goals and measure the results.

Make your website accessible to the public. Website development should be carried out with a view to functionality in the architecture. Do not overload your presence with features designed to sell products and service at the expense of not providing an effective means of communication with your audience. Social networking on the web will allow you increase your exposure and visibility, but make sure you are able to respond with different feeds such as RSS and other blog feeds. If you have a Facebook, Linkedin or Twitter account, be sure to provide links on your homepage. Monitor your email daily if you have provided a comments feature on your blog.

YouTube can help deliver promotional messages, but take care that you are providing relevant content. Everything from Tweeting to targeted marketing on Facebook can work to your advantage if you have prepared properly. Engaging with customers should be the focus of social networking strategy on the internet.

Why not WordPress?

There are as many reasons why there are blogs as there are blogsites. WordPress is not the only blogging program for the web. However it is  fast becoming the most popular and widely used software.

It is free! Yes, you can use this open source programming at no charge. If you want, you can even host your blog on the WordPress site. But that is not the reason you are reading this. You want to know how to use the power and performance of WordPress to express your brand identity. This is where we can help you achieve your goal.

So, when your IT guys roll their eyes and give you the same old story about how long it will take and how much it is going to cost to do what you want, try a fresh approach.

Low cost and fast start up times are why we  excel at in putting your presence on the web. However, we are not interested in charging you fees for hosting the site. We want you to take away the skill set to maintain and grow your vision. At your pace. You  add your content when you want. Daily, weekly or monthly.

Photos that upload with ease, links to other web pages, the ability of users to comment on posts and the ease of providing contact forms are just few reasons why WordPress succeeds where other platforms are cumbersome.

We provide you with the tools and ongoing expertise at very affordable prices.

WordPress requires commitment. Your commitment.