Boy they had it so GOOD for so long didn’t they! They collected your advertising dollars in advance and you waited breathlessly, for months, to get the new Yellow Pages directory to see how your ad displayed and what your competitors had done. Then along came the Gold Pages and then the Internet. Now they would like you to advertise on the yellowpages_dotcom!
The question you need to ask here is just how can you effectively communicate on the internet? You will need a solid website presence and you can also consider online advertising to bring initial website exposure. For our clients the website presence always comes from a WordPress website that allows you to control and refresh content.
To put this in terms that their previous customers might find useful is to view internet exposure as being similar to billboard advertising and Yellow Pages ads.
Google AdWords campaigns, and other online ads, are based on the “auctioning” of ad positions based on bids that allow any business to place an ad on the first page of results, for the keywords that they purchase. In a chosen keyword category you can pay more for your ad placement, but your competitors can also increase the price that they are willing to pay. While this strategy can be leveraged to move up to the first page, in the long run you will continue to drive the cost of that placement higher and higher. Because the auction process is ongoing, there is also no guarantee that your placement won’t be bought out at any time.
If Yellow Page ads are compared to Google Adwords, we can see that the placement of the ad is not static but can be very dynamic in terms of content. However, if you are not willing to spend the amount of money required to be at the top of the category, then you need to concentrate on the keyword content. However, content is limited to 2 lines of 26 characters, and can be copied by any competitor at any time. In the Yellow Pages model a business calling itself AA Websites always got the first position for one year, until the next year when a business named AAA Websites got that slot.
Your WordPress website installation can be compared to billboard campaign. If you had a billboard site, then you could continue to occupy that location as long as you wanted. Your WordPress website however has very low fixed costs in comparison to billboards and the content can be refreshed on a timely basis. In addition, that content can be delivered 24 hours a day across many different Social Media platforms and directed to mobile devices. A billboard only delivers content to the cars driving by.
To put it in context, this is the way of the future and the old way of doing things is falling by the wayside.
See the article from the New York Times News Service that quotes Eric Lefkofsky the founder of Groupon.
Notepad ++. If you are just starting out editing code you will find that this is very easy to use and has some built in features that greatly assist you! Both of these programs are free and part of the open source movement. Next up you will need to download and install Wampserver from Apache. It is available at no charge. Armed with these 3 programs you are ready to take the plunge into using Local Host to build your websites. After the program installs, you will see that there is file directory under Wamp called www and this is where your websites and the necessary files will be installed. You can download a version of WordPress and then copy the content to the websites that you will name here. I am going to use “newdatabase” as my Local Host website name.
After you install Wampserver, you must left click on the tray icon to bring up the following menu. Start the phpMyAdmin. 
This will bring up the MYSQL page where you can create a new database. Enter the name of the “newdatabase_db” (it is common to add _db to the name you choose) and click on the create button. Now you will choose the 
Open the wp-config-sample file in your text editor and rename it as wp-config.php. In this file enter “newdatabase_db” as the DB NAME and ‘newdatabase” as the user name. In